Meaning of Blog
What is Blog:
A blog is a website that allows the creation and dissemination of content, in most cases, on a specific topic and in which knowledge and opinions are shared on a regular basis.
Blogs are also called virtual blogs or virtual diaries, depending on the objective they served when their use began to become popular.
One of its most outstanding features is the creation of articles (also called posts or posts) that are displayed in reverse chronological order (the most recent appears first).
The word blog derives from weblog, a term created by the American writer Jorn Barguer in 1997 to shorten the phrase “logging the web”(Register or annotate on the web).
Later, in 1999, blogger Peter Merholz converted the word weblog in the phrase we blog, and since then, blog is used as a noun and a verb (blogging).
That same year the Blogger platform emerged, which allowed the creation of online blogs, and which later led to the frequent use of terms related to this activity, for example, blog, blogger (blogger), blogosphere and blogging (the act of updating a blog periodically).
The technical advantage of a blog over a web page is that it can be used by any user, without the need for them to have some degree of programming or web design knowledge.
In addition, the costs of creating or maintaining an online blog are generally very low and even free, compared to what it costs to have your own website.
On the other hand, blogs also allow you to create a community, understood as a group of people (users of other blogs and readers) united by common interests, which generally have to do with the topic that is regularly written on the website.
These communities are created from the interactions between their participants. For example, comments on blog posts, forums, recommendations from other blogs, out-of-world events on-line, among others.
Although there are practically no limitations regarding the topics covered in the blogs, the most popular ones have to do with cooking, health, travel, politics, and digital marketing.
The history of blogging begins in the 1990s, and is preceded by internet forums, in which users could generate comment threads.
The first blogs emerged as a need for users to keep a personal diary online, which allowed anyone with an internet connection to read it.
It was Justin Hall, a college student from the United States, who became one of the pioneers of this format by posting details about his life on his blog. links.net, in 1994.
With the emergence of the Blogger platform in 1999, the possibility that anyone could create their own blog without technical knowledge catapulted not only virtual blogs, but a new way of generating digital content.
Today there are several types of blogging services, allowing digital readers to have access to a wide variety of topics, opinions and knowledge shared by bloggers from anywhere in the world.
From 2004 to 2016, the international broadcasting service of Germany (Deutsche Welle) awarded the work of bloggers dedicated to disseminating information related to human rights, freedom of expression, politics and digital security with the award Best Of Online Activism (BOBS).
This shows the relevance that blogs have, not only in the world on-linebut in public opinion.
Characteristics of a blog
A blog has several functionalities that facilitate its use by bloggers, among which the following stand out:
- A blog not only allows you to add texts, but also images and photographs, which helps to expand and enrich the content and make it more attractive to readers.
- Links to other blogs or websites can be added, allowing readers to expand on the information.
- It allows the embedding of multimedia resources (videos, audios, gifs).
- It can be broadcast, either through the subscription to the content or because it can be shared through social networks. That increases the chances that the blog will reach more readers.
- The published content can be personal, corporate, commercial, etc. Even the objective can be as varied as the topic: inform, entertain, educate, share knowledge, sell, among others.
- Although there are no limitations in this regard, what is expected in a blog is that you publish content regularly (daily, weekly, biweekly, monthly, etc.).
Blogs can deal with multiple topics, so a classification in that sense would be almost infinite. However, depending on the predominant channel or resource, it can have multiple names. These are the most common:
- Vlog: video content
- Fotolog: content in photographs
- Linklog: includes links.
- Sketchblog: it is a portfolio of sketches
- Tumblelogs: short content that combines multiple media (photo, video, gif, etc.)
Uses of the blog today
In the world of digital marketing, blogs are often a resource used by companies to create and drive content marketing strategies. The objective is to create valuable content, useful for actual or potential consumers, but without directly promoting a product.
For example, a brand of baby products may have a blog on its official website where it shares advice on motherhood, childcare, or pediatric advice.
Blogs are also used by those who want to be known as specialists in a specific topic, so they tend to publish valuable content and frequently, not only to demonstrate their expertise on the subject, but to achieve a subscriber base, generate partnerships, inform about upcoming events and boost your search engine rankings.
In this case, blogging is a tool to boost personal branding.