Meaning of Graphic Design

What is Graphic Design:

Graphic design or visual communication consists of the projection and production of visual objectives with the purpose of transmitting a message of public interest in an effective way.

The visual objects that graphic design produces are very varied. Among them we can mention posters, informational flyers, brand image (logos and logos), typography, advertising image, animation, POP material, stationery, web pages, magazines, newspapers and books (layout and cover design) and many more.

Poster design.

Graphic design makes use of graphic signs, organized based on aesthetic and functional criteria that consolidate the expression of a concept or message. In this way, the design is aimed at solving a need in terms of communication.

Luz del Carmen Vilchis maintains in her book Design methodology: theoretical foundations, that design, in general, "studies the behavior of forms, their combinations, their associative coherence, their functional possibilities and their aesthetic values ​​captured in their entirety".

Typographic design.

Within design, and consequently, in graphic design, methodological constants intervene. These are: the problem / project / solution, the need, the user, the creativity and, finally, the form-function.

Specifically, graphic design must take into account the communicative capacity of visual signs, such as typography, color, tone, point, line, direction, contour, texture, scale, dimensions. and movement. It is, therefore, a matter of composition.

The effectiveness of these signs is related to the social context. The graphic designer must understand the conventions and codes of social communication, psychology, color and the rhetoric of the image within a certain context.

See also:

  • Design.
  • Media.

Types of graphic design

Packaging design.

Within graphic design, there are many specialties. We will name some of the best known below.

  • Editorial design: it is the design area that specializes in the layout of printed publications, such as books and periodicals (press and magazines).
  • Illustration: Illustration is concerned with enhancing or complementing a text through the design of an allusive graphic composition. The illustration can itself be the content of a book. For example, graphic novels.
  • Corporate design: is the one that deals with the development of the corporate image of companies or institutions. It covers logos, logos, stationery, etc.
  • Advertising design: it is the design applied to the promotion of a certain brand or product.
  • Web design or UI: deals with the projection of the user interface (UI) on web pages and apps, articulating three elements: the promotion of the brand, the visual aspect and the content.
  • UX design: it is the branch of design that is responsible for projecting the "user experience" (User Experience Design or UX), taking into account the interaction between the system, the user and the context. UX design approaches the realm of industrial design.
  • 3D Design / Animation: is responsible for the design of visual objects in three dimensions and / or in motion.
  • Packaging design: it is the one that projects the image and functionality of the packaging of products of all kinds. For example: CD's, food packaging, bags, etc.

See also:

  • Die.
  • Die cut.

Graphic designer as a profession

Logos and logos for corporate image and advertising.

The profession of graphic designer was consolidated in the 20th century, although it is true that graphic design itself has existed since ancient times.

The invention of the different forms of writing (cuneiform writing, pictograms, hieroglyphs, Greek and Roman alphabets), typographic design and emblems, to name a few significant examples, are testimony to this.

However, the profession of graphic designer is consolidated in the contemporary era, industrial in nature. The mass and consumer society demands a new, more direct and efficient form of communication, capable of reaching the greatest number of people in the shortest possible time.

The emergence of mass media such as the press in the 19th century, and cinema and television in the 20th century, has played a decisive role in this. These media offered a more effective alternative to propaganda, previously conveyed through public art, and favored the development of advertising.

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