Meaning of Fake
What is Fake:
Fake It is an Anglicism that is currently used in the digital world to refer to everything that is shown with the intention of looking authentic, but it is a fake or imitation of reality.
The term fake comes from English and means "false". Although it was originally used in the area of computing, its use extended to the entire digital field, especially to social networks and online media.
Fake in computing
In the field of computer science, fake it is a damaged file, or whose name does not correspond to its content.
This is a common problem for users of P2P platforms (file-sharing programs) who frequently download multimedia material (movies, music, games, software, etc.), but when opening the file, they realize that the content it is different from the desired one. It can even be a computer virus.
Fake on social media
In the field of social networks, fake you can refer to multiple actions, such as the ones below.
The accounts fakes are those that derive from a false profile with the name and / or image of a celebrity or brand with a humorous or entertainment purpose.
On Twitter, for example, there is an account called @KantyeWest, which mixes tweets of the famous rapper Kanye West with the philosophical thought of Inmanuel Kant.
Another account example fake It is the one named after the American actor Bill Murray (@BillMurray), but it was not created by him. In both cases, it is clarified that said profiles do not correspond to the people they refer to.
However, in other cases, attempts have been made to impersonate a public figure in order to gain followers, spread false news (fake news) or to obtain money under deception or scam.
The influencers fakes They are those users of social networks who upload content in which an expensive or eccentric lifestyle is appreciated. However, sometimes they are montages or photos stolen from other users.
Many times, the purpose of these types of counterfeits is to gain enough followers and digital reputation to be considered influencers and draw the attention of various brands.
An emblematic case was that of the Swedish model Johana Olsson, who led her followers on Instagram to believe that she had a high standard of living that included constant travel and encounters with famous people. However, it was discovered that some of the photos he uploaded to said network were digitally manipulated.
Other kind of influencers fake They are those that although they have a wide base of followers, they do not have a real summoning power, which generally means that their followers are false. This can compromise the business strategies of the brands that engage with them, as they do not achieve the desired objectives.
An example of this type of influencers It is that of Arii, an American with almost three million followers on Instagram who collaborated with a t-shirt brand. What was expected, in this case, was that its apparent power of influence would translate into a massive sale of the product.
However, he was unable to sell the minimum quantity required (36 shirts), revealing that his influence on the networks was not genuine.
See also Influencer
Fake in the news media
The speed with which information can be disseminated in the digital world has spread the phenomenon of fake news or fake news, a strategy that has been used long before the existence of the internet, but which is now being amplified, even reaching the traditional media (radio and television).
It is news that is not real, either totally or partially, and that is spread on the internet as if it had happened. The motivations to generate fake news They can be humorous (news that parodies real events), political (discrediting a figure of power), economic (boosting the traffic of a web page with the visits of users interested in the news), etc.
The reasons why fake news is so common today have to do not only with the nature of social media and digital platforms in general, but with a lack of fact-checking by the media and users. that replicate the information.
That is why there are now several organizations dedicated to data verification or fact checking, which contrast different types of information to confirm whether they are authentic or not, such as FactCheck.or.
Many newsrooms, especially in the digital world, have started to develop their own initiatives in order to combat the spread of fake news.