Meaning of Market Niche
What is Market Niche:
The market niche is a small segment or group to which the marketed service or product is directed.
The market niche is a term used in marketing or marketing in order to determine the type of specialized market to which you will direct your marketing mix strategy: product, price, distribution and communication.
Niche refers to a place where a product or service can be located. Created niches are identified by marketing professionals within a market segment whose needs have not been satisfied, constituting a market opportunity.