Meaning of Market Niche

What is Market Niche:

The market niche is a small segment or group to which the marketed service or product is directed.

The market niche is a term used in marketing or marketing in order to determine the type of specialized market to which you will direct your marketing mix strategy: product, price, distribution and communication.

See also:

  • Marketing.
  • Marketing.

Niche refers to a place where a product or service can be located. Created niches are identified by marketing professionals within a market segment whose needs have not been satisfied, constituting a market opportunity.

Tags:  Expressions-In-English Sayings And Proverbs General