Meaning of Retail

What is Retail:

Retail It is a word of English origin that is used to refer to retail trade, that is, the sale of products to the final consumer. In Spanish it is known as retail sale, retail sale, retail sale or retail trade.

Originally, the expression retail It involves all businesses that provide direct sales services to the final consumer of products, such as groceries, supplies, bookstores, haberdashery, clothing stores, etc.

However, the use of the word today is specifically associated with large retail distribution chains, such as supermarket chains, department stores, pharmaceutical chains, chains of products for decoration and hardware, etc.

These models of retail It requires logistics that involves a warehouse or distribution center that supplies stores, adequate transportation, and a physical distribution channel, such as independent stores or shopping centers. But the sector retail faces a challenge today, represented by the presence of telephone sales and online sales.

Until the appearance of these new trading schemes, retail chains have based their business on buying in bulk to sell at retail, extracting the maximum possible profit.

However, digitized sales have questioned these models and have become a threat. Thus, different companies of retail they have had to adapt to new marketing and sales models in order to survive.

Types retail


It meets the needs of food and basic products for the home, distributing in high volumes, which helps in reducing the final cost.

Department stores

They are stores that offer a variety of items, such as household items, clothing, sporting goods or furniture. Each item is managed as an autonomous department.

Specialty stores

They are stores specialized in a single item. For example, sports stores, flower shops, bookstores, etc.

Convenience stores

These are small stores that open every day of the week, in order to help quickly solve specific and frequent needs of any kind. They are usually located in residential areas.

Discount stores

These are stores that, due to the high volume of merchandise they handle, base their business strategy on the policy of discounts.

Reduced price retailers

They are companies that sell products at a lower price than the normal detailed price, due to the fact that they acquire discontinued, surplus or defective merchandise. They are also known as outlet.


Large stores that sell various routine consumer items. For example, pharmacy chains with integrated sale of food, cleaning supplies and stationery.

Sector retail

Sector retail It refers to the set of all the businesses that are directly sold to the public, whether in urban stores, stores within a shopping center or in warehouses.

Stores retail

A store retail It is the specific establishment where it is sold directly to the public. For example, a shoe store, a supermarket, a hardware store.

Venta retail

Sale retail refers to the operation of sale of products or services carried out directly to the public. Selling a computer at a tech store, for example, would be a sale retail.

Retail Y wholesale

It is understood that the sector retail is aimed at a massive group of consumers to whom it sells retail products from its stock. For example, a supermarket chain.

Rather, a wholesaler or wholesale in English, it sells massive quantities of certain products to few customers. For example, chains for wholesalers such as Makro or any merchandise supplier that has stores and chains as customers.

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